Name Recognition Breaking Down Your Professional Branding}

Name Recognition – Breaking Down Your Professional Branding

by

The Toot Guy – Matthew Alleyne

A brand is more than just a name – it’s the overall image that people have when it comes to who you are or what your business is. In the current climate, there’s a lot of competition for markets, just as much as there is competition for various jobs. Making a name for yourself and making your name stand out is important.

Likewise, with online branding, you want someone searching for your name to find the right kind of information. Increasing name recognition isn’t exactly rocket science but it does take a certain level of strategy and planning in order to brand yourself properly in this department.So what can you do to increase your name recognition?The Branding Company:You could indeed go all out and hire someone to handle and promote your personal or professional brand. For a fee – often a bit on the hefty side – they’ll take all your material right down to photos and bring it all together to coincide with a single unified message and image under your specified name.The Value:Provide a mission statement or a list of core values that show why you’re here, why you exist and what you provide or bring to the table.The Tagline:If it works for movies & the actors within then it can work for you. It’s not recommend to filch a DeNiro line but come up with something that speaks spades about you and your brand. If it’s memorable, then so too will your name be.The Content Marketing:Are you doing everything you can to get your name out and get it heard? You should be writing press releases, articles and blogs that all feature your name or an author box about you. Let people know that you and/or your business are thought leaders within your market. When people recognize that you’re an expert then your name starts to stick deep.Know Your Audience:This might be common sense but common sense isn’t common knowledge. It might be shocking to realize that your target audience isn’t necessarily found within your own industry. If you want to truly build on your brand then you should extend your reach so that you’re hitting ALL of your target market. Those people you market too are spread out all over – make sure they hear your message.Join the Conversation:People hear this one a lot, but few actually move on it in order to help solidify their brand. You can only reach so many people and you can only do so much in the online world. There’s a whole physical world out there made up of people who want to know you. Be engaging and joining the conversation offline – such as within conferences and seminars – you can reinforce your name and brand with your own style and image.Be Different – Embrace the USP:Branding yourself is about standing apart from the other guys within your market. With this in mind, use tip sheets that highlight why you’re better than a competitor and use these tip sheets as a basis for your branding statements. When you hammer home what makes you different, it’s easy for people to remember you because of your unique offering.These are just a few of the things you can do to improve your brand position and recognition both online and offline. There’s no one secret potion or special answer to make the process simple. Branding yourself is a slow process, especially if you stay authentic and transparent to the people interacting with your brand.

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Name Recognition – Breaking Down Your Professional Branding}